Johnny Cupcakes Suit Case Tour DAY 1 @ New York SoHo 2010! Taking it Back to Basics!

One of our biggest inspiration in the branding world will have to definitely be the master mind behind Johnny Cupcakes, Johnny Earle! He is currently on tour around the United States taking it back to the basics by selling his gear through suit case from the back of his trunk, or van at this point. His first location is in New York in SoHo! Check out the video above and see what went down!