There was once a time when Ape ruled the comic world, and how apes raised sells on DC comics. All you needed to do is get a comic, stick an ape on it, and ask a question on why it’s on there. This cover would get any comic kid interested enough to purchase and read the comic. From DC the origin of the ape idea came from the DC artist Sheldon Moldoff as quoted from Comics Journal:
It was a question of trying to find something that sold, and if one issue came out and it happened to sell, then immediately they would follow that type of story. Now, it didn’t necessarily follow through that they were going to sell. Now, I know Jack Schiff, when he was the editor of Batman, he followed sales very well. When he found that a gorilla on covers sold, then you could be damn sure that in an issue or two you’re going to have another gorilla story.
Via: DCU
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