SXSW at Style X 2011 Day 2 New Strategy, Different Approach, & Renewed Hope!

Day 2 of the SXSW and Style X experience of our Loyal K.N.G. journey was just as fun, and full of learning experience as our first day representing the brand as day one (read recap of that here). We were able to connect with more cool folks from different states, countries, and continent. It was an amazing opportunity for us to tell our story.

One of the most amazing thing for me when meeting folks through our brand, is when someone comes through and instantly pick up on our message just by looking through our selection of designs. Our message and design concepts are full of symbolism and hidden clues to a story that’s inspired by our culture. Our designs can be detracting to some folks due to it’s specific nature, but for those who follow it and understand our concept of “Culture is Knowledge“, these are the cool kids that make our journey worth-while.

These guys are the head designers for Dickies hat selections. You may not be aware but a lot of the popular caps you see around you were probably designed by these dudes! For example, they designed the famous Spider-man cap… here.

The classic Atama typeface tee. How can you go with simple and attractive?

Always a pleasure to run into our good pal, Jillian!

Fun fact: We always grab a photo of Jillian when we run into her at all the events we appear at! If you’re a long time reader of our blog, then she is more than familiar here.

The 1773‘s Vertual Vertigo crew comes through to support! These guys are from Chicago and are amazing hip-hop artists that are really out to change the game! You may even recognize Just Jay in the photo, who we sponsor!

Saundra and Morgan of Unkommon Kolor catches up with all the fun at Style X!

Jordan Fang and friends drops through for some love!

Jordan is the go-to guy when you want to know where all the coolest party spot is for the SXSW craze!

Our good pal, Omar (far right), with his friends drop by to say hi to us!

Ahh, yes, the classic inverted Atama… We sold out on these the instant we released them. We usually print one run of a design and we retire them the instant they are sold out, but our logo mascot tee is definitely returning for the new Spring 2011 Loyal K.N.G. line. I definitely suggest snatching it up before you’ll lose the opportunity to our very-hard-to-get-a-hold-of Atama logo shirt!

Can’t beat the Lion KNG.

Unkommon Kolor‘s Jeremy with his girlfriend, Sam! These guys are some of the most talented artists we’ve had the pleasure to know. They do it all, painting, videos, photos, sculpting, and even run a successful brand at that! Amazing.

Of course I had to snap a photo of Sam!

Born To Dream tee is one of our most symbolic design. If you ever take the time to analyze all the cool little Easter eggs we dropped in this design you can figure out easily the message we conveyed through this sweet shirt!

This is Michael Boyle and his beautiful wife and baby. Michael has his own brand called Seikyou and it’s so cool to know we have his support.

Andrew came through to show us some major love, he was one of the rare folks that knew exactly what our brand was about. He was pointing at each of our shirts and just excitedly calling out all the cultural references that were endearing to our youth and past. Andrew made our day, and it’s always a good reminder to know that we are running the brand for folks like him!

Read more after the jump!