It looks like Mattel and Nickelodeon are creating a older “Dora The Explorer”. The bad part of this, that no one saw coming, are “Soccer Moms,” for reasons unknown to me, seem to hate the idea.
“I think there was just a misconception in terms of where we were going with this,” Gina Sirard, vice president of marketing at Mattel, says. “Pretty much the moms who are petitioning aging Dora up certainly don’t understand. … I think they’re going to be pleasantly happy once this is available in October, and once they understand this certainly isn’t what they are conjuring up.”
“The reason for creating this new Dora line is to offer an alternative to moms who want their daughters to stay little girls, a little longer,” the statement concludes. The Tween Dora doll comes with a USB port and is compatible with online story lines.
Via: GKL
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